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In "Consumer Behavior and Advertising Management" by Matin Khan, the intricate relationship between consumer behavior and effective advertising strategies is thoroughly explored. Understanding consumer behavior is pivotal for advertisers to...

Multivariate Spline Function and Their Application by Ren Hong Wang delves into the mathematical foundations and practical applications of multivariate spline functions, offering a comprehensive analysis of their use in...

"Pre-Suasion: A Revolutionary Way to Influence and Persuade" by Robert B. Cialdini explores the art and science of effective persuasion, focusing on the moments before actual persuasion attempts. Cialdini, renowned...